Shawn has operated businesses and consulted for C-level clients in a variety of industries including consumer goods and services, retail, quick service dining, higher education, telecommunications, banking, consumer finance, publishing, and sports management, among others. Here are just a few examples of his work:
For America's #1 provider of customized, achievement-related memorabilia, jewelry, and apparel:
- Led four critical innovation projects across the client's three key business units to help the client understand evolving consumer attitudes, behaviors, and purchase drivers and develop an expanded range of new product and service offerings. Created and validated the appeal of over three dozen new concepts, the best of which are now central to the client’s future product, marketing, and sales strategies.
For America's #1 manufacturer of fireplaces and heating stoves:
- Co-led four related projects that: (1) developed an in-depth segmentation of hearth product consumers to guide the client's future marketing strategies; (2) developed an overarching positioning leveraging the client’s collective corporate strengths to drive its primary brands; (3) defined the key emotions consumers associate with fire to guide the client's future consumer and trade messaging; and (4) developed brand architectures for organizing the client’s myriad brands to simplify the shopping process for consumers and reduce SKU complexity for the client and the trade.
For a leading 1,100-store retailer of athletically-inspired fashion footwear and apparel:
- Led a comprehensive market research and consulting project to help the client understand consumers’ needs and attitudes, their purchase process, and their impressions of the client and its key competitors. Confirmed the client’s overall strategy, refined and focused its positioning, and identified 22 specific action avenues to bring the new positioning to life in stores and online.
For a multi-billion-dollar franchisor in quick-service dining:
- Co-led over a dozen projects of various sizes in business strategy, marketing, and operations, including an acquisition evaluation, new product ideation, menu streamlining, national brand marketing positioning and advertising improvement, local marketing effectiveness and efficiency, Hispanic marketing, pricing, and overhead cost reduction.
For 24 large and small public and private colleges and universities across the United States:
- Launched a start-up digital marketing company that helped colleges and universities create and manage personalized two-way communications programs with their applicants, build social networks, and improve key performance metrics using multi-stage interactive websites, highly-tailored email campaigns, searchable databases, and online chats to tailor the recruiting process for each prospective student. Clients consistently experienced increases in applications (up to 30% in a single year), yield rate (up to 24%), class size (up to 40%), student quality (up to 32 SAT points), student diversity (both ethnic and geographic), student satisfaction (up to 92% excellent/very good ratings), and admissions office productivity (including saving tens- to hundreds-of-thousands of expense dollars per year).
For a major U.S. telecommunications service provider:
- Led four major projects across the client's three key divisions (serving residential, small business, and large business customers) to create new internal organizational structures and management procedures, develop the client's first-ever 5-year strategic market plans, implement a strategic market planning and resource allocation process, and improve the effectiveness and efficiency of its customer service centers.
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Shawn T. Coyne Consulting
Minneapolis, Minnesota
Email: shawn@shawntcoyneconsulting.com Phone: (404) 791-2707
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